Punch & Judy Kids Toothpaste

I’ve been recommending Punch and Judy toothpastes to parents in my practice for years now. The range offers a variety of fun flavours that children genuinely enjoy, which makes the twice-daily brushing routine so much easier for families. I particularly like their distinctive crocodile design on the packaging—I’ve seen firsthand how this small detail can help transform brushing from a chore into something children actually look forward to.

What’s crucial from my professional perspective is that despite the child-friendly approach, these toothpastes contain the correct amount of fluoride for proper cavity protection. The multipack of three different flavours is a brilliant idea, as it allows parents to discover which taste their child prefers, potentially making brushing time smoother.

I do always remind parents to supervise brushing and ensure children don’t love the flavours so much that they end up swallowing the toothpaste. A smear for under-3s and a pea-sized amount for older children is all that’s needed.

While these toothpastes are admittedly more expensive than some alternatives, I’ve had countless parents tell me the additional cost is absolutely worth it for the engagement it creates at brushing time. The battle to get children to brush properly is one that many families struggle with, and products that make this essential habit more appealing represent a worthwhile investment in their oral health.