Dentist's View

“This is the toothpaste I use myself and have done for years. A great all rounder, good cavity protection, and I love the mild mint taste.”

Key Features

Stannous Fluoride: Antibacterial and desensitising propertiesย 

Sodium Fluoride: Strengthens enamel and prevents tooth decayย ย 

Citric acid: Antimicrobial, flavour enhancing

Pros & Cons

Zinc Citrate: Anti-calculusย 

Recyclable carton and tubeย 

Contains recommended fluoride content (1450ppm)ย 

Contains SLS, a potential irritant

Product Summary

I’ve been using this toothpaste in my own daily routine for the last 5 years or more. I genuinely appreciate its pleasant taste and consistent texture, which makes my twice-daily brushing something I look forward to rather than a chore. As a dentist, I trust the science behind it, which is why it remains my go-to recommendation for patients seeking a reliable all-purpose toothpaste.

The stannous fluoride in this formula is what sets it apart from many other toothpastes. I value how this powerful ingredient acts as an effective antibacterial agent to combat the bacteria that cause plaque and gum disease, creates a protective barrier that helps reduce sensitivity by blocking the tiny tubules in exposed dentine, strengthens enamel against acid attacks from foods and drinks, and helps prevent tartar formation better than regular sodium fluoride.

I recommend this toothpaste to my patients who want excellent daily protection without juggling multiple specialised products.

For the best results, I advise using a pea-sized amount, brushing thoroughly for two minutes twice daily, paying special attention to the gumline, and simply spitting without rinsing afterwards to maximise the fluoride protection.

This straightforward approach provides professional-grade protection in your daily routine, which is why I continue to use it myself and recommend it to my patients.