Colgate Max White Expert + 

This toothpaste concentrates on removing surface stains through abrasion and includes a bluish hue that creates the optical illusion of whiter teeth.

I recommend using it in moderation to strike a healthy balance between whitening benefits and protecting enamel. It’s important to manage expectations regarding the whitening effects—it’s unlikely to work as well as professional whitening treatments. Even the manufacturer acknowledges this, stating that the “instant whitening effect is temporary.”

I always warn my patients that this toothpaste is more abrasive compared to others and may contribute to sensitivity if used too frequently.

I regularly advise my patients about whitening options, explaining the crucial differences between UK and US regulations. In the US you can purchase Colgate MAX White Ultimate High with 5% hydrogen peroxide—a concentration that’s simply not available in UK over-the-counter products.

For patients seeking more dramatic and lasting results, I typically recommend professional whitening treatments where we can use higher concentrations under proper supervision, rather than relying solely on over-the-counter toothpastes with their limited whitening potential.