The Clarity Accord

Our commitment to you is simple: Unbiased, evidence-based advice rooted in decades of real clinical experience. We test so you can trust.

Meet Your GDC-Registered Experts

Dr. Jarri Amini, BDS

Co-Founder & Clinical Dentist

GDC: 229976

A graduate from Queen Mary University of London, Dr. Jarri focuses on the scientific evidence behind product claims, ensuring our advice is medically sound.

Dr. Ambika Amini, BDS

Co-Founder & Clinical Dentist

GDC: 252228

With over 10 years of daily patient care, Dr. Ambika brings a deep understanding of cosmetic and restorative dentistry to every dental product review.

Our 4-Phase Validation Methodology

1

Phase 1: Scientific Scrutiny

Before any product reaches our hands, its ingredient list and marketing claims are rigorously cross-referenced with established clinical studies and peer-reviewed research. Hype is dismissed; evidence is paramount.

2

Phase 2: Independent Sourcing & Hands-On Testing

Products are sourced in two ways: purchased anonymously by our team, or accepted as submissions from brands for independent evaluation. Regardless of source, every product undergoes the exact same rigorous, unbiased testing process.

This is the core of our evaluation. Every product is assigned to one of our GDC-registered dentists for a minimum 28-day testing period. This extended timeframe allows us to assess not just the initial performance, but also the long-term usability and durability of a product.

During this phase, we score each product on a 1-5 scale across five key, clinically-relevant categories:

  • Plaque Removal Efficacy: How effectively does the product clean teeth and gums? We use disclosing tablets and visual inspection to assess performance.
  • Battery Life & Charging: Does the product live up to its battery claims? We time the battery life under normal daily use conditions.
  • User Comfort & Ergonomics: How does the product feel in the hand and in the mouth? We evaluate brush head comfort, noise levels, and overall ease of use.
  • Included Features & Modes: We test the practical value of all included features, such as pressure sensors, timers, and different cleaning modes.
  • Long-Term Value: Considering the price, features, and cost of replacement parts (like brush heads), does the product represent a good long-term investment for your oral health?

 

3

Phase 3: Clinical Panel Review

After the hands-on testing is complete, our dental experts convene to compare findings, finalise scores, and determine our recommendations. Our written reviews are designed to be clear, concise, and focused on helping you choose the best product for your specific needs.

4

Phase 4: Final Verdict & Editorial Independence

Our final reviews and recommendations are written with complete editorial independence. We also monitor products post-review and will update our findings if new data or formulation changes emerge.

See Our Commitment in Action

We don’t just talk about testing, we invest in it. This is a single Amazon order for a comparative review on mouthwashes—proof of our commitment to genuine, hands-on evaluation.

My Private Dentist Review Process

Our Ethics & Transparency Pledge

Your trust is the foundation of this platform.

To that end, we believe in being radically transparent about how we operate and fund our extensive research. We have two primary ways of generating revenue:

 

Affiliate Commissions

When you make a purchase through some links on our site, we may earn a commission from the retailer at no extra cost to you. This is the primary way we fund our work and keep our content free for everyone.

Sponsored Placements

On some “round-up” review articles, a brand may pay a fee to have their product evaluated for inclusion. This fee guarantees a spot in our rigorous testing queue; it does not guarantee a positive review or a specific ranking. Our clinical opinion is never for sale. These placements are always clearly marked with a `Sponsored` label, ensuring you can distinguish them.

 

Can a company pay for a good review?

Never. Our conclusions are not for sale. Our editorial and testing processes are completely firewalled from our business operations.

Does using an affiliate link cost me more?

No. The price is the same for you whether you use our link or go directly to the vendor. Learn more here.