Our commitment to you is simple: Unbiased, evidence-based advice rooted in decades of real clinical experience. We test so you can trust.
A graduate from Queen Mary University of London, Dr. Jarri focuses on the scientific evidence behind product claims, ensuring our advice is medically sound.
With over 10 years of daily patient care, Dr. Ambika brings a deep understanding of cosmetic and restorative dentistry to every dental product review.
Before any product reaches our hands, its ingredient list and marketing claims are rigorously cross-referenced with established clinical studies and peer-reviewed research. Hype is dismissed; evidence is paramount.
Products are sourced in two ways: purchased anonymously by our team, or accepted as submissions from brands for independent evaluation. Regardless of source, every product undergoes the exact same rigorous, unbiased testing process.
The collected data is presented to our clinical panel. Products are scored, debated, and judged against established standards to reach a professional consensus, led by our principal dentists.
Our final reviews and recommendations are written with complete editorial independence. We also monitor products post-review and will update our findings if new data or formulation changes emerge.
We don’t just talk about testing, we invest in it. This is a single Amazon order for a comparative review on mouthwashes—proof of our commitment to genuine, hands-on evaluation.
Your trust is the foundation of this platform.
To that end, we believe in being radically transparent about how we operate and fund our extensive research. We have two primary ways of generating revenue:
When you make a purchase through some links on our site, we may earn a commission from the retailer at no extra cost to you. This is the primary way we fund our work and keep our content free for everyone.
On some “round-up” review articles, a brand may pay a fee to have their product evaluated for inclusion. This fee guarantees a spot in our rigorous testing queue; it does not guarantee a positive review or a specific ranking. Our clinical opinion is never for sale. These placements are always clearly marked with a `Sponsored` label, ensuring you can distinguish them.
Never. Our conclusions are not for sale. Our editorial and testing processes are completely firewalled from our business operations.
No. The price is the same for you whether you use our link or go directly to the vendor. Learn more here.